The Big a got a boost from its latest Yeezy drop, which added €150 million to the top line, helping it reach €5,458 million, a 4% improvement from last year’s €5,274 billion, which would have been up 8% constant currency. The Yeezys added €50 million in operating profit, though Adidas guidance assumed the sales would be at breakeven. There is still another €200 million of Yeezy revenue expected through the rest of 2024, but that remaining inventory will sell, of average, at cost, producing no additional profits.

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