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Latest News


04/20/2026


Puma Taps Laurent Fricker to Lead Sportstyle

The 20-year Adidas and Reebok veteran is the latest of many executives to change teams on the north bank of the mighty Aurach River, taking charge of The Big Cat’s heritage product on June 1.

Lululemon Expands Footprint in Mexico

The Lulunatics launched their e-commerce platform in Mexico, aiming to scale its integrated retail, digital presence, and omnichannel prowess, with around eight new stores opening there in FY 26.

Wilson Combat Acquires Custom Firearms Maker

Wilson Combat inked an agreement to acquire Guncrafter Industries' brand and assets, bringing the two U.S. custom firearms manufacturers together.

Nike Takes Heat for Sarcastic Boston Marathon Sign

The Eager Beavertons have apologized after a barrage of social media outrage over a “Runners Welcome. Walkers Tolerated” sign posted in a Nike store window near the Boston Marathon finish line.

Etcetera: Goldwin, Asics, Outdoor Business Alliance, Reebok

 
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