The foundering darling of 2020’s at-home fitness boom is facing pressure from activist investor Blackwells Capital LLC to transform into an asset-light, software-based company and sell to a major Big Tech or multi-media player, or Nike.

Studio 88 Group, which is a major retailer of sneakers and apparel from Nike, Adidas, Vans and many other sportswear brands in South Africa, has been acquired by regional retail giant, Mr Price.

The new multi-sport facility includes an indoor track, sports research lab, warming areas, music venue and a beer hall, bringing together Team New Balance, professional and community athletes to train and compete year-round.

After recent acquisitions in Canada and the U.K., custom club fitter Club Champion has headed down under, with its acquisition of Australian club fitter PureForm Golf.