SGI Advertising


Frequency of
Weekly. Ad closing is at 5PM each Wednesday except Christmas week and July 4th week. Faxed issues are sent out Friday night. Mailed issues are dropped Friday and are generally received the following Monday.
Circulation:Approximately 1,400 paid, with pass-along readership estimated at 8,000+. 75% are top level executives (including presidents, sales managers, and marketing managers) at sporting goods manufacturing firms. 10% are officers at major retailers and independent sales rep firms. 15% are financial analysts and consultants to the sporting goods industry. Approximately 12% of subscribers are outside the U.S.
Rates:All prices are net. Base rate: $100.00 per column inch, per insertion. A column inch is one inch high by three inches wide. Frequency discounts are as follows:
2-3 insertions - $90.00 per column inch
4-6 insertions - $80.00 per column inch
7-12 insertions - $70.00 per column inch
13-25 insertions - $60.00 per column inch
25+ insertions - $50.00 per column inch
 To qualify for a frequency discount, insertions must be the same ad in consecutive issues. SGI is printed in black ink on goldenrod paper. Ads must be one-color (black) only and any shading or halftones must be very coarse (i.e. 60 lpi).

Special info for full-page ads:
A full page ad costs $1,500 per insertion. The ad can have a maximum overall size of 7.5" x 10". An insert costs $1,800 per insertion. The insert can be any single letter-sized sheet printed on one or both sides and supplied by the advertiser. We will scan the insert and include it in the pdf so it is seen by e-mail subscribers.

Extras:Set-up and typesetting is included in the base rate. Inserting corporate logo is an additional $20.00 per insertion. A blind box is an additional $20.00 per insertion.
Payment:Payment in full must accompany order. We accept checks drawn on U.S. banks, Amex, M/C, and Visa.
How to Submit
Your Ad:

If you want us to compose the ad for you, E-mail your ad text to: along with any logos or other graphics you want included. Alternatively, you can send us the entire ad as a pdf or image file.



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