April 15, 2019 Nike Reaps Marketing Windfall from Tiger’s Master Victory
The victory netted the Eager Beavertons some $22.5 million in exposure, according to marketing analytics firm Apex Marketing, by far the lion’s share of the $23.6 million total. Adidas Looking to Extend Real Madrid Deal
Spanish press reports say that the Big a is discussing a €100 million per year extension when the current 10-year contract expires in 2020 but sales of licensed products could bring the total even higher. Adidas Finishes World of Sports Headquarters Expansion
The newly completed 560,000-sq.-ft. “Arena” building offers a flexible workplace concept that will accommodate more than 2,000 employees, who will begin moving into the new offices this week. Another Nike Employee Joins Cahill Suit
Marissa Stromgren, a Nike product line manager, has joined the ongoing sex discrimination class action against the company, alleging that she has been undercompensated compared to male peers doing similar jobs. Easy Spirit Sues Skechers over Mules
Easy Spirit claims that SKX’s Commute Time shoe is infringing on the distinctive design of its Traveltime clog, including the slip-on upper and the distinctive midsole and outsole design. Etcetera: Snow Peak, Moosejaw, Blue Ridge Hiking Co., Fanatics
|