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Article Date: July 2020
Word Count: 485

VF Corp. Sees Digital Gains in Terrible Quarter

Net loss plunged to $285,613,000 in the fiscal first quarter ended June 27 from last year’s earnings of $49,221,000 on a 48% revenue decline to $1,076,293,000 from $2,050,654,000. Digital DTC performance stood out with a 78% increase and accounted for 35% of total revenue, led by a 115% gain in the Americas, followed by Europe at 56% and Asia at just under 40%. The e-commerce numbers were boosted by a rollout of BOPIS and ship from store capabilities over the quarter, now running in a majority of U.S. stores. VF touted the results as signs ongoing investments in digital platforms ... Log in to view full article.


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