Under Armour Terminates the UA Record App
Under Dog will no longer support the software that made its high-end fitness devices communicate with each other, effectively turning off its wrist activity tracker band ($180), smart scale ($180) and chest strap heart monitor ($80) after March 31, according to website Ars Technica. Under Dog will instead focus on the slogan from the founder’s white board, “Remember to sell shirts and shoes.”
Investors will no doubt be pleased by the decision, and only a handful of consumers will be disappointed, which was part of the problem. The ... Log in to view full article.