Tilly’s Q4 Misses on Mid-December Plunge
After 14 straight quarters without a comp decline, the teen retailer now expects Q4 ’19 to have -2.0% to -3.0% same store sales, it told an investor audience at the ICR Conference in a round table discussion. The Holiday season got off to a strong start with an 8.5% year-over-year gain on Thanksgiving weekend and Cyber Monday. But in the second and third weeks of Dec., store traffic dropped off significantly, and sales fell double-digits with weakness in all departments. Christmas week bounced back with a 20% comp improvement, and comps have been positive since, but the falloff during such ... Log in to view full article.