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Article Date: January 2021
Word Count: 325

Tilly’s Holiday Sales Grow, Despite Weak Traffic

Tilly’s said that sales came in at $148.7 million for the nine-week period ending Jan. 4, up 3% from $143.9 million last year, in pre-announcing its Holiday 2020 results ahead of the ICR conference. Blended comps for both brick-and-mortar and e-commerce ticked up 2.7%, lapping a 2% decrease, as footwear, women’s and men’s offset softness in boys’, accessories and girls’. Brick-and-mortar comps fell by 12.4% and were down across all geographies on 26% lower store traffic. While store comps were positive month-to-date through Nov. until the day before Thanksgiving, shuttered doors Thanksgiving Day and a -30% Black Friday comp sent ... Log in to view full article.


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