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Article Date: June 2022
Word Count: 506

Signa Sports United Maps U.S. Growth Strategy

The specialist e-retailer is looking to strengthen its e-bike and tennis position in its core European market while rolling out a similar playbook in the U.S. through a combination of organic growth, M&A and third-party services, it revealed at the Jefferies investor conference. In 2021, Signa acquired Tennis Express and Midwest Sports to break into the U.S. tennis market, now placing it near the top spot in e-commerce tennis sales here. It plans on merging the two within roughly the next 12 months. The next step will be deploying a “relationship ecosystem” model similar to its European model of landing ... Log in to view full article.


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