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Article Date: January 2022
Word Count: 245

Rocky Brands Touts New DC, B2B Strategy

RCKY is forging ahead with its B2B sales, building out DC space, and integration of the brands acquired from Honeywell, the company said at the 2022 ICR Conference. A new 355,000-sq.-ft., distribution center in Reno, NV, is expected to come fully online later in Q1 after a partial launch in Oct., and will handle about 2.5 million pairs, supplementing the established DC in Logan, OH, with its 300,000-sq.-ft. and 2.2 million pairs capacity. The new facility will be a welcome addition after the company’s Q3 struggles with fulfillment. It lost significant sales when surging demand overwhelmed the Ohio facility as ... Log in to view full article.


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