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Article Date: January 2021
Word Count: 299

Rocky Boots’ Outdoor and Hunting Sales Improved

Rocky said it expects its business in Q1 and Q2 to easily beat last year, but after that will return to long term trends of low- to mid-single-digit wholesale growth, and low-double-digit retail growth, it told investors at the ICR conference. Outdoor and hunting boot sales benefitted from the boom in outdoor activities and the huge increase in hunting participation last year, also receiving a boost from government stimulus payments in customers’ pockets. RCKY touted investments in its DTC distribution center, which supports its Amazon Prime sales, so it was prepared to fulfill the increased volume of third party e-commerce ... Log in to view full article.


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