Puma Positions for Post-Pandemic Success
Retailers are shifting rapidly towards more athletics and more activewear in general, and Puma’s position at the juncture of sport and sport culture has it well situated to thrive in the new world the pandemic has created, North America chief Bob Philion told a virtual audience at the SFIA’s conference. As lockdowns lifted and pent-up demand sent consumers back into stores, Puma saw wholesale orders ramp back up, a trend that cleared an overstocked inventory position and then some, leaving it leaner than normal in some areas. Promotional activity was elevated early on, but that is normalizing as well. Puma, ... Log in to view full article.