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Article Date: September 2020
Word Count: 615

Peloton Ready to Take On Apple in Fitness Biz

On a day when Apple announced it would launch a remote fitness service at $9.99 per month, Peloton said bring it on as it believes it can rely on its total fitness experience and vertical integration to continue building a global fitness community that will poach gym-going consumers who want to workout at home on their own schedule using high quality content and equipment that is serviced well. At its first investor day following a breakout financial performance that has been fueled by pandemic-driven demand, PTON essentially did not change its message about its total opportunity which it still sees ... Log in to view full article.


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