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Article Date: October 2020
Word Count: 367

Nike Tops Teen Preferences for 10th Straight Year

Nike extended its run as the number one apparel and footwear brand, according to the Fall 2020 edition of Piper Sandler’s Taking Stock with Teens survey, with a 27% share of votes in apparel, up from 25% last Spring, and a 52% share in footwear, up from 47%. In apparel, American Eagle was the runner up with 8%, Adidas had 5%, and PacSun and Hollister were tied with 4% rounding out the top five. Athletic brands Lululemon (3%) and Vans (2%) also made the top 10. Teen spending on apparel was down 11% year-over-year to $507 per year, though females ... Log in to view full article.


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