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Article Date: November 2020
Word Count: 144

Nike Debuts Unite Retail Concept

Nike Unite is the fourth retail format introduced by the Eager Beavertons since it launched its consumer direct offense aimed at capturing a greater percentage of Swoosh customers for itself. Following in the footsteps of Nike House of Innovation, Nike Rise and Nike Live, the new concept is intended to engage local communities offline and online, while emphasizing local content and community partnerships, and offering a curated local assortment. Interestingly, the stores ... Log in to view full article.


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