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Article Date: July 2020
Word Count: 111

Nike Debuts New “Rise” Retail Format in Guangzhou

The Eager Beaverton’s opened the first location of its member-first shopping experience in Guangzhou, China, dubbed Rise, with more stores planned to open worldwide in the coming year. Nike shopping app members will get a customized, and mainly touchless, consumer experience throughout the store, and of course, non-members will be encouraged to sign up when ... Log in to view full article.


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