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Article Date: February 2021
Word Count: 118

New Zealand Merino Launches Wool Platform with Icebreaker, Allbirds and Smartwool


ZQRX is the name of the world’s first regenerative wool platform that brings the New Zealand Merino Company and global wool apparel and footwear brands together with 167 sheep ranchers in New Zealand. The program builds on the “ZQ” ethical wool platform, addressing climate change and greenhouse gas emissions using regenerative farming practices to store carbon. It also incorporates ... Log in to view full article.

 


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