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Article Date: October 2020
Word Count: 118

New Balance Faces Challenger for Roma Deal

It was looking like New Balance was the front runner to succeed Nike as kit sponsor for Italian soccer club AS Roma, but now UK apparel brand Castore is in the running, according to SportsPro. Castore has reportedly countered NB’s four-year offer with a more digitally focused marketing proposition that would offer the club access to a wider international ... Log in to view full article.


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