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Article Date: November 2019
Word Count: 111

New Balance Appeal to Retain Liverpool Rejected

The U.K.’s Court of Appeal dismissed NB’s request for permission to appeal last month’s High Court ruling that it could not match Nike’s offer to take over the Liverpool kit sponsorship. New Balance had offered a higher base yearly payment, but royalties from merchandise sales at Nike’s 6,000 global points of sale tipped the balance. ... Log in to view full article.


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