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Article Date: June 2020
Word Count: 327

Lululemon Goes After Peloton with Mirror Acquisition

LULU will pay $500 million for the fitness company, which sells a $1,495 interactive home gym built into a full-length wall-mounted mirror, along with live classes and on-demand workouts for a $39 per month subscription. The deal is the first-ever acquisition for the lulunatics, and will be financed with a combination of its $800 million of cash on hand and its unused $700 million of availability under two revolving credit facilities. Mirror CEO Brynn Putnam, who is a former Lululemon ambassador herself, will stay on and continue to run the company as a standalone division. The transaction is expected to ... Log in to view full article.


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