Kohl’s Continues to Ramp up Active
Active sales accelerated in Q3 with a 7% increase in apparel and a return to positive sales in footwear as the retailer continues to focus on the category as its main growth driver. The apparel business was led by Nike, Under Armour and Adidas but also Champion. Sneakers were highlighted by Adidas, Under Armour, Vans and Asics. While Nike remained negative in Q3, it was showing improvement and new platforms are coming that are expected to return the Eager Beavertons to positive. Another key growth driver has been the partnership with Fanatics in licensed.
Key active initiatives include an expansion of ... Log in to view full article.