Preview - Please log in to view full article.

Article Date: July 2020
Word Count: 450

Hibbett BTS Sales Leap on New Customers Buying Fashion Product

Defying the backdrop of multiple GOB sales from store closings and the uncertainty of school schedules because of the pandemic, HIBB said its forecast for a 70% comp store increase in the Back-to-School quarter was largely driven by strong demand for fashion footwear and apparel and was considerably boosted by the acquisition of new customers. In a release yesterday, HIBB said brick-and-mortar sales of its Hibbett and City Gear banner stores will be up about 60% for the quarter and e-commerce sales will be up about 200%.


It has seen a surge in new customers of about 25% in the brick-and-mortar ... Log in to view full article.


Already a subscriber?

User Name:  


Not yet a subscriber?

Try SGI for a month FREE. You’ll get our daily news feed, weekly newsletter, and access to the last two months of SGI articles.

Start a new subscription to SGI, or order any of our other products.