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Article Date: September 2021
Word Count: 161

Genesco Licenses Starter Brand for Footwear


GCO will create a new line of Starter footwear at price points from $49 to $150, launching for Spring ’22 to be sold through the athletic and shoe specialty channels. The licensor is Iconix Brand Group, which was recently taken private by Lancer Capital, and has owned the Starter brand since 2007. Starter was founded in 1971 and peaked in the 1990s with its jackets and other league licensed apparel that featured team colors and logos in distinctive color-blocked designs. After ... Log in to view full article.

 


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