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Article Date: March 2021
Word Count: 366

Dick’s Moves Forward on New Retail Concepts

Dick’s Sporting Goods’ first House of Sport and Public Lands stores opening soon will test new directions in retailing for the company, it told an investor audience at the Bank of America conference. The House of Sport project was in planning for 2.5 years with the mission goal of, “if this store was ever put across the street from a Dick’s Sporting Goods, in its present state, we couldn’t survive.” Two prototype stores are opening in Victor, NY, and Knoxville, TN, later this month, featuring in-store golf experiences, a climbing wall, and a 17,000-sq.-ft. turf field and running track with ... Log in to view full article.


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