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Article Date: January 2020
Word Count: 293

Crocs to Focus on Digital Sales in 2020


Crocs touted a 16% improvement in total DTC comps for 2019, including 21.0% in the Americans region, followed by EMEA at 13.3% and Asia at 5.6%, in a presentation to investors at the ICR Conference. Looking ahead to 2020, the clogmaker will start reporting its digital revenue using a combined DTC number along with a new digital revenue number made up of sales from crocs.com sales, online marketplaces and e-retailers. The company previously reported its DTC channel with separate e-commerce and brick-and-mortar numbers. It believes the new reporting method will give investors a better picture of the extent of the ... Log in to view full article.

 


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