Preview - Please log in to view full article.

Article Date: July 2020
Word Count: 460

Columbia Logs Big Loss as Sales Plummet in Q2

The loss was $50,707,000 against income of $23,029,000 in a seasonally small quarter ended Jun. 30 as sales declined 40% to $316,611,000 from $526,210,000. The damage hit every brand, category and geography with the exception of a 72% gain in DTC e-commerce sales. COLM believes that Q2 will represent the nadir of its pandemic business, but also forecast that sales would remain below last year’s levels for the balance of the year.


COLM saw sequential improvement in sales as Q2 developed, with Apr. down nearly 60% but Jun. down around 20%. And the strength in the DTC e-commerce business has been ... Log in to view full article.


Already a subscriber?

User Name:  


Not yet a subscriber?

Try SGI for a month FREE. You’ll get our daily news feed, weekly newsletter, and access to the last two months of SGI articles.

Start a new subscription to SGI, or order any of our other products.