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Article Date: September 2020
Word Count: 244

Clarus Sees Black Diamond and Sierra Poised for Growth

Clarus called the pandemic a potential blessing for the company’s Black Diamond and Sierra brands as new and lapsed customers turn to the outdoor market during lockdowns, in a presentation at the Gateway Conference. The company’s protection of MAP pricing and not turning to heavy DTC promotion has earned a favorable response from retail partners and continued market share growth. While Black Diamond’s 85% equipment makeup helped it avoid seasonality troubles during the lockdown, CLAR is looking to expand its footwear and apparel footprint, following up on the brand’s early 2018 rock shoe entrance with the Momentum line, now number ... Log in to view full article.


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