BeachBody Charges Ahead in Connected Fitness
BeachBody has been at work integrating its subscriber bases ahead of the Sep. 21 launch of the MYX II indoor bike, the company said at the Cowen Health, Wellness & Beauty Summit. Users of the original MYX now have access to the company’s personalized OpenFit exercise content through the bike and its rotating screen as company to aims grow market share in the connected fitness market. BODY opined that market leader Peloton has only scratched the surface of the addressable domestic and international markets. However, higher freight expenses and supply chain challenges are raising unit costs per bike for MYX, ... Log in to view full article.