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Article Date: February 2022
Word Count: 102

Alo Yoga Sues Italic

Yoga, health, and wellness brand Alo filed a complaint against low-priced competitor Italic in Cen. CA federal court, accusing it of false advertising, trademark infringement, and unfair competition. Alo claims Italic, an online retailer founded in 2018, is making use of an advertising strategy to “intentionally associate Italic with Alo to ... Log in to view full article.


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