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Article Date: March 2021
Word Count: 361

Adidas Planning Outdoor Push


Adidas named outdoor as one of the five key categories in its Own the Game five-year plan, despite having a relatively small presence in a segment now dominated by brands like The North Face, Patagonia and Arc’teryx. That is about to change, CEO Kasper Rorsted told the Financial Times, as the company plans to introduce a full technical apparel range under its Terrex brand. The Big a is currently “number six or seven” in share in the sector, which only contributes a single-digit percentage to the group’s €19.8 billion in revenues, he said, but Terrex will play a big role ... Log in to view full article.

 


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