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Article Date: May 2021
Word Count: 475

Yeti Rockets Higher as DTC Passes 50%


Net income got a 260% boost to $30,523,000 over $8,480,000 on revenues that were up 42% to $247,554,000 from $174,412,000 for the first quarter, which was tracking up 36% for the first 10 weeks, followed by 66% growth in the final three weeks against the start of lockdowns. Both channels improved from growth in coolers & equipment and drinkware categories, with wholesale up 27% to $120.8 million and DTC gaining 59% to $126.8 million. The DTC channel accounted for 51% of net sales, up from 46% in the prior year. Data from yeti.com shows growing strength in areas that have ... Log in to view full article.

 


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