Wilson Launches DTC-only Sportswear Collection
Wilson Sporting Goods’ first upscale men’s and women’s apparel collection will be sold initially on the company’s DTC e-commerce site in the U.S. The apparel will launch simultaneously in China, where it will be available on WeChat and other marketplace sites. Of course, China is home to Anta Sports, which controls Wilson’s parent Amer Sports. Later this year, Wilson Sportswear will be available in brand stores that are ... Log in to view full article.