WHP Global Buys Lotto Brand
The NY-based brand management company has purchased the global intellectual property rights of the Lotto brand from Lotto Sport Italia, who is licensing back the brand for the EMEA region. Terms of the deal were not disclosed. Working directly and with more than 50 distributors and licensees around the world, the iconic Italian sports brand, founded by the Caberlotto family in 1973, has been generating sales of over $400 million at the retail level in normal years. After a difficult 2020, wholesale-equivalent sales are expected ... Log in to view full article.