Coming off a big quarter that was even more impressive considering the fact that it doesn’t sell guns, DKS told the Goldman Sachs conference virtual conference that its number one area for future investment will be growing its private label business and also unveiled the test in one store of a business to build home fitness centers that it expects to roll out to 100 stores very quickly. But it also continues to be cautious about the future, noting that the future course of the pandemic will be critical to determining business conditions in 2021.

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