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Article Date: April 2014
Word Count: 377

TaylorMade CEO Mark King Taking Helm of adidas Group North America


King, CEO of the market-leading golf brand since 2003, will become president of adidas Group North America on June 1, which has included both the Adidas and Reebok brand businesses since last October. He will relocate from Carlsbad, CA to Portland, OR to replace 23-year adidas Group veteran Patrik Nilsson, 50, who leaving the company to become CEO of GANT in his native Sweden.

 

King began his TaylorMade in the early 1980s as a sales representative. Over the past decade, under his leadership, TM-aG has more than doubled its annual revenues to €1,285 million ($1.78 bb) in 2013. Several years ago, ... Log in to view full article.

 


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