The new apparel brand was developed in-house by Target’s designers, and launches later this month, replacing C9 by Champion in the mass merchant’s 1,800-plus stores and online. The company is aiming for $1 billion in sales for All in Motion in its first year, a sizable jump from C9. Target never revealed its C9 sales, but Champion parent Hanesbrands said the brand was worth about $380 million per year at wholesale. A top line of $1 billion would make All in Motion one of TGT’s larger owned brands.

When Target announced the impending end of the C9 program in 2018, it ... Log in to view full article.