The new lightweight “backyard” baseball and softball equipment brand was started by First Team Sports founder Dave Soderquist and former Stearns exec and First Team board member Tim Rath. They are serving as president and CEO, respectively, of the startup, which has already secured shelf space at Target, Dick’s, Scheels, SportChek and Big 5 for its patented lightweight bat design, “Spaseball” lightweight baseball, and other products. SweetSpot’s gear is positioned as an upmarket version of whiffle ball, better simulating the feel of hitting a real ... Log in to view full article.