The publicly traded Grapevine, TX company, which owns four businesses led by its Solo Stove unit, has a direct-to-consumer to wholesale ratio of 85 to 15, a percentage that is likely to persist given Solo’s extreme focus on its relationship with customers. Solo has a new partnership with warehouse giant Costco, but told ICR Conference attendees that it will have to be careful not to cannibalize its profitable DTC sales. Growing brand awareness for the Solo Stove (an estimated 70 to 75 percent of revenues) and other businesses—Aru Kayak, apparel brand ... Log in to view full article.