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Article Date: May 2021
Word Count: 283

Skechers Plans for Post-Covid World


SKX doubled down on its long-term growth pillars of product breadth, international expansion and DTC expansion during the Morgan Stanley Life After Covid: 2021 Thematic Conference. Following success in China, the company sees the balance of Southeast Asia, the growing foothold market of South America, and both developed and developing markets in Europe as growth drivers. At the close of Q1, international sales stood at 58% of the top line. Given the company’s centralized product development, management and marketing, it is looking for over-performing operating margins in these markets to make them margin accretive. These will be one of the ... Log in to view full article.

 


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