Rocky Brands said the addition of the Muck, XTRATUF, Servus, Neos and Ranger brands as pushing the company further into the fishing category and the booming outdoor market at large, in a discussion at Baird’s 2021 Global Consumer, Technology & Services Conference. The new brands, which use more neoprene and rubber construction than Rocky Brands’ existing portfolio, will have little cannibalization in the portfolio. Integration will focus on optimizing operations for the new brands and looking for synergies in manufacturing and distribution with Rocky, Georgia and Durango. The 50% increase of the Logan, Ohio, DC to 300,000 sq. ft. in ... Log in to view full article.