Rocky Brands Benefitting from Honeywell Additions
While some inventory issues remain in the wholesale channel, Rocky sees a path to normalizing in 2023 after onboarding the Honeywell brands in ’21 amidst labor and supply chain challenges. Speaking at the 2023 ICR Conference, RCKY sees the inventory positions that slowed Q3 and Q4 ’22 sales shaking out during H1 ’23. Investments in direct-to-consumer have paid off as the more profitable channel continued to post good sell-through as the wholesale channel slowed. Current channel breakdown has wholesale at 80% of sales, with DTC at around 15% and Lehigh Custom ... Log in to view full article.