Reports: KD Stays with Swoosh, Under Armour Loses Bid to Snare Superstar
NBA superstar Kevin Durant, 25, represented by Jay Z’s Roc Nation Sports, has reportedly decided to re-up with the Eager Beavertons in a 10-year deal valued at upwards of $300-$350 million and rebuff a $265-285 million offer from basketball upstart Under Armour, according to multiple reports that broke over Labor Day weekend. At the last minute, Nike decided to exercise its right to match any rival’s offer for endorsement rights to KD, whose basketball shoes generated an estimated $175 million in sales ... Log in to view full article.