More than half of U.S., European and Australian retailers intend to implement a unified commerce platform in the next few years with 86% of 300 surveyed retailers planning to execute one over the next decade, according to a study conducted by the National Retail Federation, Ecommerce Europe and Ecommerce Foundation in partnership with Demandware.

The NRF contends that retail IT executives “increasingly want a unified commerce platform to bridge the many digital and traditional touch points that customers access to better serve them, streamline ... Log in to view full article.