While the average shopper spent $313.29 on gifts and holiday items over Thanksgiving weekend, down 7% from last year, the number of multichannel shoppers surged 40% to 89.7 million according to research from the NRF and Prosper Analytics. Multichannel shoppers, who shopped online and in stores, spent $93 more on average than single channel shoppers. Top categories purchased over the five-day period were apparel (57%), toys (34%), books and video games (29%), electronics (26%) and gift cards (20%). Mobile devices were used by 66% of shoppers to make purchases or purchase decisions, up from 63% last year, but 87% ... Log in to view full article.