PTON’s new CEO Barry McCarthy was amazed the connected fitness company had neglected its digital app, and plans to move the low-priced subscription offering to the top of the marketing funnel. McCarthy described the strategy, which ultimately targets signing up 100 million subscribers, in a round table discussion at J.P. Morgan’s investor conference. The digital app is not dependent on owning Peloton hardware, and currently has about a million subscribers at $12.99 per month. Repositioning it as an entry point to the Peloton ecosystem would significantly increase total addressable market for the brand, removing the hurdle of paying four figures ... Log in to view full article.