The creative giant who shaped product design direction for both Nike and Adidas during the 80s and 90s died on April 29 at the age of 78. After working as a consultant for Nike, Moore joined the Eager Beavertons in 1983 as their first creative director, where he was instrumental in the launch of Brand Jordan, designing the Jumpman logo and the iconic Air Jordan 1. In 1987, Moore and Rob Strasser departed the berm to form Sports Inc., a design consultancy that ... Log in to view full article.