Despite a relatively low yearly guaranteed payment of just £30 million ($39 mm), the Eager Beavertons’ new sponsorship deal with the Premier League’s top team could be worth more like £80 million annually. The terms call for Nike to pay a 20% royalty specifically on jersey sales, tying the club’s revenue to the retail performance of its kit. This arrangement has the potential for huge rewards if Liverpool continues its stellar performance on the pitch, but of course carries downside risk if the club falters. In addition to holding a commanding 13 point lead in the Premier League over second-place ... Log in to view full article.