The Eager Beavertons have a pop-up site in Los called Just Do It which will run from Jun. 21-Aug. 12 and allow Nike Plus members to train alongside Nike athletes, have pre- and post-workout meals prepared by a chef and purchase from a Nike boutique on-site. The E.B.s also said they would upgrade their Nike Pro app for fitness professionals to include advice from industry experts and a discount on training merchandise.

The E.B.s seem to be borrowing a page from the highly successful strategy that Lululemon has used for years to infiltrate a market and bind consumers directly to its ... Log in to view full article.