Nike Highlights Consumer Direct Offense at Annual Meeting
Noting that DTC accounted for one third of all sales but 70% of last FY’s growth, the Eager Beavertons left no doubt that this is the main focus inside the Berm with a major emphasis on its digital platforms for its stores, e-commerce business and apps. Nike.com is now in 45 countries, and the E.B.s are also expanding their digital business with key wholesale partners, noting the joint Foot Locker-Jordan store ... Log in to view full article.